Strategy and international expansion
Market assessment, feasibility, positioning and entry alternatives. A clear decision on where to compete and with which capabilities.
Explore market entry ↗UNDERSTANDING THAT BECOMES OPPORTUNITY
Spain–China consulting.
Trust is
built together.
Connecting businesses, people and perspectives between Spain and China. Through strategic judgement, cultural awareness and a long-term view.
01 / SPAINES
02 / 中国CN
理解 · 信任 · 合作UNDERSTAND · TRUST · COOPERATE
01 —SINCE SEPTEMBER 2000
Understanding what a
business card cannot tell you.
A connection creates value when it becomes understanding, trust and the ability to act together.
Foro Hispano Chino is a business and cultural connection platform led by Juan José Hernández. It supports companies and entrepreneurs in evaluating opportunities, negotiating and developing relationships between Spain and China.
The approach combines business understanding, listening to stakeholders and reading the context. Every sector, region and counterpart calls for its own strategy.
信任
Trust is the invisible infrastructure of every agreement.
THE PRINCIPLE BEHIND OUR WORK02 —FROM INTENTION TO STRATEGY
Two markets.
A well-considered project.
The starting point changes. The need to understand the other party remains.
SPAIN → CHINA
Prepare a meaningful market entry.
Test the opportunity, define your positioning and understand which partners, channels and capabilities your company needs before taking the next step.
- Market assessment and business fit.
- Stakeholder mapping and entry alternatives.
- Commercial and cross-cultural preparation.
Negotiation and mediation
Aligning interests, preparing negotiations and addressing commercial and cross-cultural friction.
Prepare a negotiation ↗Relationships and cooperation
Building business relationships and dialogue between stakeholders. Listening, contributing and maintaining continuity.
Build business relationships ↗Sourcing and business development
Assessing suppliers, channels, capabilities and delivery conditions. Connecting the agreement to operational reality.
Assess suppliers in China ↗03 —EXPERIENCE THAT INFORMS JUDGEMENT
Experience that
adds perspective.
Selected projects from Juan José Hernández’s professional background. Transactions, assessments and mediations with different challenges.
01ENERGY · CHINA → EUROPEExpanding a solar manufacturer
Expanding a solar manufacturer
European market entry strategy for an international solar-panel manufacturer: market analysis, cross-cultural coordination and facilitation of commercial agreements.
2.000 M€+European turnover linked to the expansion, as reported in the professional profile. Strategic contribution; not Forum revenue.
02ENERGY · PROJECT DEVELOPMENTAn 800-hectare solar project
An 800-hectare solar project
Structuring an energy project with international investment, land negotiations and coordination of business and territorial interests. The professional profile reports the sale of the project to a multinational.
256 M€Reported project sale value in the founder’s professional background. Land area: 800 hectares.
03AUTOMOTIVE · MARKET ACCESSBringing the right people to the table
Bringing the right people to the table
Consultative leadership of a China market entry strategy. Coordinating the company, media stakeholders, distribution, investment and public authorities around market access and approval requirements.
Aligned interestsA complex negotiation requires the involvement of those who can unlock it.
04TOURISM · CROSS-CULTURAL MEDIATIONRestoring dialogue between the Balearics and China
Restoring dialogue between the Balearics and China
Mediation in a contractual dispute involving Balearic tourism stakeholders, CCTV and a Chinese organisation. The work focused on understanding each party’s interests and rebuilding common ground.
Dialogue and continuityA positive resolution described by the founder, with attention to the future of the relationships.
05ENGINEERING · INTERNATIONAL SOURCINGFrom agreement to delivery
From agreement to delivery
Negotiating the supply of a key material for a confidential engineering project: feasibility, supplier selection, contractual terms, logistics, insurance and training.
The whole pictureThe value of an agreement also depends on how it is delivered.
06FOOD & WINE · FEASIBILITYKnowing when to wait
Knowing when to wait
Assessing China market entry for wineries from Aranda de Duero. Analysing demand, production capacity and the impact on existing customers to determine whether expansion was sustainable.
Judgement before volumeThe recommendation documented in this case was not to proceed under those conditions.
Cases and figures come from the professional background reported by Juan José Hernández. View professional profile ↗
04 —HOW WE APPROACH EACH CHALLENGE
Understand first.
Then move forward.
A way of working that connects strategy, people and the practical conditions for delivery.
- 01
Listen
Clarify the goal, context and constraints of the project.
- 02
Challenge
Examine assumptions, capacity, alternatives and potential risks.
- 03
Connect
Identify stakeholders, build understanding and align interests.
- 04
Support
Turn the decision into next steps and review what has been learned.
Q
The QuantumQ Consulting methodologyForo Hispano Chino uses the QuantumQ Consulting methodology to assess opportunities, prepare negotiations and structure projects between Spain and China. It combines multidisciplinary judgement, constructive strategic challenge and AI-assisted analysis, with human decision-making and responsibility.
Explore the methodology ↗THE FOUNDER
Juan José
Hernández.
Founder & CEO · Strategic consultant · International negotiator
His background spans more than three decades of business, marketing, technology and international development. As founder and CEO of Foro Hispano Chino since September 2000, he has fostered relationships, negotiations and cooperation projects between Spain and China.
He is the founder and architect of QuantumQ. His experience includes business leadership, distribution and development across food, telecommunications, automotive and energy.
INTERNATIONAL EDUCATION
Marketing and management · Staffordshire University and Manchester Metropolitan University
PERSONAL COMMITMENT
Part of his work is carried out pro bono, with a commitment to altruism and social impact.
05 —PERSPECTIVES FROM THE FORUM
Another way to
see the relationship.
The Forum on LinkedIn ↗BUSINESS RELATIONSHIPS
Listening is
a strategy, too.
Understanding the other party’s priorities makes conversations more meaningful. A first meeting creates a possibility; consistency sustains the relationship.
Read the reflection ↗Context also has a seat at the table.
Sector, region, counterpart and timing all shape negotiations. Preparation means recognising those differences.
The relationship continues after signing.
Delivering on commitments, resolving friction and continuing to contribute sustain cooperation over time.
THE NEXT STEP BEGINS WITH A CONVERSATION
What can we
build together?
Tell us what you want to do, in which market, and what you need to resolve. We will start by understanding the challenge.